From May 14-16, we were in Italy with an initiative to initiate business for the BMWi (http://www.german-tech.org/). The theme of the trip was "Industry 4.0". The organiser sbs (http://www.sbs-business.com) provided a valuable overview of the automation market and government innovation measures in advance. In Bergamo and Turin there were numerous presentations, B2B discussions and visits to companies and research institutes, so that we were able to make numerous valuable contacts and exchange information over the duration of the trip. The trip was worth it and we will be happy to come back at the next opportunity.